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FYI

Ruby Waters: Rabbit Hole

The fast-rising alt singer-songwriter shines on a dynamic cut showcasing her forceful vocals and confessional lyrics.

Ruby Waters: Rabbit Hole

By Kerry Doole

Ruby Waters - Rabbit Hole (Indie): This alternative singer-songwriter from Shelburne, ON, (now Toronto-based) has quickly caused a stir in music biz circles. In late 2018, the Audiotree session for her single Sweet Sublime went viral on Reddit, and she subsequently impressed industry insiders at Live Nation's Ones To Watch music showcase, signed with a top agency, Paradigm, and was handpicked as a direct support act for  City and Colour's tour dates throughout North America. 


Waters' fall 2019 debut EP, Almost Naked, showcased her potential, and another EP has a planned release this summer. Rabbit Hole is the first single from that release, and its a tune worth burrowing into.

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She has a forceful and slightly husky voice, and the song has a wide dynamic range, from soft to a full-blooded sonic assault. 

In a press release, Waters explains the song this way: "Everyone has their own rabbit hole, and this track is about being sucked back in over and over again and dying to find a way out. In this case, the rabbit hole is the struggle of substance abuse."

At the end of 2019, Waters sold out her debut headline concert at Toronto's Horseshoe Tavern. She is booked to play 12 US dates in May, supporting Juno-nominated singer Allan Rayman.    

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Connor Storrie and Hudson Williams attend the premiere of "Heated Rivalry" at TIFF Lightbox on November 24, 2025 in Toronto, Ontario.
Harold Feng/Getty Images

Connor Storrie and Hudson Williams attend the premiere of "Heated Rivalry" at TIFF Lightbox on November 24, 2025 in Toronto, Ontario.

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