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Prism Prize Video: Absolutely Free ft. U.S. Girls - Currency

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from a Toronto post-punk combo with a notable guest.

Prism Prize Video: Absolutely Free ft. U.S. Girls - Currency

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The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from a Toronto post-punk combo with a notable guest.


Absolutely Free ft. U.S. Girls - Currency

 

The band Absolutely Free brings a psychedelic, ‘80s-infused music video to their track Currency while collaborating with U.S. Girls (aka Meg Remy).

In an interview, the band said, “Currency is a nervy post-punk shuffle that gradually blossoms into a dense cosmic house track featuring Meg Remy of U.S. Girls on lead vocals. The lyrics contemplate how social frameworks like gender performance are built, and finds Absolutely Free reckoning with privilege and how to best use their social capital.”

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Currency is filled with ambient synths and nifty beats to create a disco hit that sets the tone for the avant-garde video.

Video by: Rachelle Alana Walker

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Executive of the Week: iHeartRadio's Sarah Cummings on the Evolving Role of Radio in the Canadian Music Industry
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Executive of the Week: iHeartRadio's Sarah Cummings on the Evolving Role of Radio in the Canadian Music Industry

Overseeing more than 350 radio stations under the Bell Media umbrella, Cummings breaks down the transition to "frictionless" audio and the importance of trust in the age of AI.

For decades, radio has been at the centre of the Canadian music industry — fundamental to the evolution of Canadian Content, artist development and chart performance.

Modern industry conversations often revolve around streaming and social media, two technological sea changes in the way music is consumed worldwide. In Canada, however, the influence of radio remains vital.

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