Prism Prize Eligible Video: Cadence Weapon ft. Jacques Greene - Senna
The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one pairing a top hip-hop artist and a Montreal producer.
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The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one pairing a top hip-hop artist and a Montreal producer.
Cadence Weapon ft. Jacques Greene - SENNA
Cadence Weapon (aka Rollie Pemberton) is a rapper, producer, two-time Polaris Prize shortlist nominee, and the former poet laureate of Edmonton. He has released the poetry book MagneticDays, and has a newsletter about his thoughts on music, song recommendations, and his production process. He is also a twitch streamer, bringing Saturday night “Quarantunes” where he plays music, raps, chats with his audience, and sometimes makes beats.
Jacques Greene, also Philippe Aubin-Dionne, is a DJ and producer from Montreal. He has brought progressive house and R&B tunes to change the musical landscape with his talents. He has produced for Katy B, Tinashe, and How To Dress Well. He also has collaborated with designer Rad Hourani and art institutions, including London’s Tate Modern.
Scott Pilgrim is the director of the SENNA music video. With 12 years of experience in the music and photography industries, he is an artist and creative director who helps conceptualize, direct, produce, and plan content for companies.
Online publication Canadian Beats’ Marie Demerie wrote, “For SENNA, Cadence and Jacques revisit a creative process, tapping into a vibe and new sonic territory, to make a song that exists between the margins of genre.”
Complex Canada’s Kyle Mullin wrote about Weapon saying, “He’s dressed in a photo-finish-worthy racing suit, and dons a special helmet that will stay seared in viewers’ memories long after the final frame.”
The SENNA music video has received high acclaim for its creativity from online publications such as Complex Canada, Stereogum, Cult MTL, The Fader, as well as the Edmonton Journal.
The music clip features several images of a vintage red speedster, Weapon in a red race suit, and the racetrack. Pilgrim plays with lights and shadows to give perspective of Weapon being a racecar driver yet being a bold spectator rapping in the bleachers. Red is emphasized in the video as a symbol of passion and power – most notably his matching car, suit and LED helmet.
Director - Scott Pilgrim
Producer - Imad Elsheikh
Production - PIQUE
Director of Photography - Lester Millado
Editor - Cameron Morse
1st AC - Scottie Watson
Gaffer - Rohan Painter
PA - David Falco
Special thanks to AJ Kossman and Nick Petter
