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Prime Boys: Tinted

The hip-hop trio from the 6ix head to the frozen wilds in this clip for their latest single. The setting suits their stone-cold flows and beats, and the rotation of the rhymers keeps things interesting.

Prime Boys: Tinted

By Kerry Doole

Prime Boys - "Tinted" (Entertainment One): Yesterday, the Toronto hip-hop trio released a video for this new single.


Directed by Elliot Clancy Osberg [Roy Woods], it features the group — Jimmy Prime, Donnie, and Jay Whiss — cruising on four wheelers through a wintry wonderland. Not the usual setting for a hip-hop clip, but it is a fitting backdrop for their stone-cold flows and beats.

Having rotating rappers deliver the rhymes works well, and there is plenty of bravado at work here ("all this money is contagious, we're doing shit for the ages"). The cut is produced by Murda Beatz [Drake, Gucci Mane], with customary authority.

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In four years of putting out music together, Prime Boys have grabbed significant exposure via tracks like "I Heard" (473K YouTube views) and recent single "Come Wit It." They star in the Viceland documentary 6ix Rising and have earned support from Drake’s OVO Sound Radio.

Each member of Prime Boys has been busy with solo projects, and Jimmy Prime and Murda Beatz recently collaborated on another hot track, "Drop Out."

They're ready for the prime time indeed.

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Tomorrowland 2025 Will Open as Scheduled Following Mainstage Fire
STRINGER/BELGA MAG/AFP via Getty Images

A fire at the festival site of the Tomorrowland electronic music festival, Wednesday 16 July 2025, in Boom.

Music News

Tomorrowland 2025 Will Open as Scheduled Following Mainstage Fire

Organizers also outlined two potential scenarios for the weekend.

Tomorrowland 2025 will open as scheduled on Friday (July 18) following a devastating July 16 fire that destroyed the festival’s mainstage.

In a statement made on Thursday (July 17), organizers wrote that “hundreds of people are working tirelessly at the Mainstage area to ensure we can open the gates tomorrow. It’s a race against time, but we’re doing this together with the best and most amazing people in the world.”

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