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FYI

Prime Boys: Tinted

The hip-hop trio from the 6ix head to the frozen wilds in this clip for their latest single. The setting suits their stone-cold flows and beats, and the rotation of the rhymers keeps things interesting.

Prime Boys: Tinted

By Kerry Doole

Prime Boys - "Tinted" (Entertainment One): Yesterday, the Toronto hip-hop trio released a video for this new single.


Directed by Elliot Clancy Osberg [Roy Woods], it features the group — Jimmy Prime, Donnie, and Jay Whiss — cruising on four wheelers through a wintry wonderland. Not the usual setting for a hip-hop clip, but it is a fitting backdrop for their stone-cold flows and beats.

Having rotating rappers deliver the rhymes works well, and there is plenty of bravado at work here ("all this money is contagious, we're doing shit for the ages"). The cut is produced by Murda Beatz [Drake, Gucci Mane], with customary authority.

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In four years of putting out music together, Prime Boys have grabbed significant exposure via tracks like "I Heard" (473K YouTube views) and recent single "Come Wit It." They star in the Viceland documentary 6ix Rising and have earned support from Drake’s OVO Sound Radio.

Each member of Prime Boys has been busy with solo projects, and Jimmy Prime and Murda Beatz recently collaborated on another hot track, "Drop Out."

They're ready for the prime time indeed.

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The Weeknd performs onstage for "After Hours Til Dawn" 2025 Stadium Tour at State Farm Stadium on May 09, 2025 in Glendale, Arizona.
Kevin Mazur/Getty Images for Live Nation

The Weeknd performs onstage for "After Hours Til Dawn" 2025 Stadium Tour at State Farm Stadium on May 09, 2025 in Glendale, Arizona.


Rb Hip Hop

The Weeknd Teases Possible About-Face on Retiring Stage Persona: ‘It Could Also Just Be a Rebirth’

The singer has gone back and forth about whether his "Hurry Up Tomorrow" movie will mark the end of his long-running musical alter ego.

For the past few months, The Weeknd has been teasing that his sixth album and upcoming movie of the same name, Hurry Up Tomorrow, could mark the end of the unpredictable stage character that has taken over singer Abel Tesfaye’s life for more than 15 years. After suggesting to The New York Times recently that the film à clef he wrote, stars in and produced — which eerily matches some of his own career high, and low, points — likely marks his last release as The Weeknd, he told EW that the door is still cracked.

Speaking to the magazine at the recent CinemaCon festival alongside director Trey Edward Shults and co-star Jenna Ortega, Tesfaye said the movie (which opens on Friday) feels like the final nail in the coffin of the complex Weeknd character.

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