advertisement
FYI

Prime Boys: Tinted

The hip-hop trio from the 6ix head to the frozen wilds in this clip for their latest single. The setting suits their stone-cold flows and beats, and the rotation of the rhymers keeps things interesting.

Prime Boys: Tinted

By Kerry Doole

Prime Boys - "Tinted" (Entertainment One): Yesterday, the Toronto hip-hop trio released a video for this new single.


Directed by Elliot Clancy Osberg [Roy Woods], it features the group — Jimmy Prime, Donnie, and Jay Whiss — cruising on four wheelers through a wintry wonderland. Not the usual setting for a hip-hop clip, but it is a fitting backdrop for their stone-cold flows and beats.

Having rotating rappers deliver the rhymes works well, and there is plenty of bravado at work here ("all this money is contagious, we're doing shit for the ages"). The cut is produced by Murda Beatz [Drake, Gucci Mane], with customary authority.

advertisement

In four years of putting out music together, Prime Boys have grabbed significant exposure via tracks like "I Heard" (473K YouTube views) and recent single "Come Wit It." They star in the Viceland documentary 6ix Rising and have earned support from Drake’s OVO Sound Radio.

Each member of Prime Boys has been busy with solo projects, and Jimmy Prime and Murda Beatz recently collaborated on another hot track, "Drop Out."

They're ready for the prime time indeed.

advertisement
Chris Martin of Coldplay
Anna Lee Media / Coldplay / Disney+ Hotstar

Chris Martin of Coldplay

Concerts

Rogers Stadium Making 'Adjustments' Ahead of Sold-Out Coldplay Toronto Shows

The newly opened space will host the British rock band for four performances starting on July 7.

Shortly after its opening, Toronto’s Rogers Stadium is already making “adjustments.”

In anticipation of Coldplay’s four sold-out shows, which start tonight (July 7), the open-air venue is addressing early concerns raised during its inaugural event: a June 29 concert by K-pop group Stray Kids.

keep readingShow less
advertisement