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FYI

OAB Town Hall Discusses Radio's Changing Audiences

The following is provided by Janik Media President Liz Janik who a great many will remember from her days on-air at CFNY, and as a consultant at Joint

OAB Town Hall Discusses Radio's Changing Audiences

By External Source

The following is provided by Janik Media President Liz Janik who a great many will remember from her days on-air at CFNY, and as a consultant at Joint Communications.  She is also a Rosalie Award winner, celebrating her longstanding commitment to radio in Canada. You can find out more about her career highlights here.


This year’s town hall was lively and more candid than usual. The conversation was masterfully directed by “radio futurologist” James Cridland and covered a range of the issues facing radio. Panelists were Sherry O'Neil, Director, cairns oneil strategic media inc.; Chris Pearson, President, Acadia Broadcasting Limited; Geoff Poulton, President, Vista Radio; Troy Reeb, SVP, News, Radio & Station Operations, Corus Entertainment; and Susan Wheeler, Vice President, Regulatory Media, Rogers Communications Inc.,

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The emphasis throughout the day at the OAB kept circling back to how listeners’ tuning habits are changing, given the wide variety of listening platforms available, including Podcasts, Spotify and talk content on YouTube.  How can radio claim its place in the new universe opened up by social media.  Exactly what is radio? And what is its role? 

Community, Community, Community

The consensus was the secret of successful radio is in its ability to create a sense of community through the use of audio.  Historically, radio built its franchise serving a community formed by geography.  Chris Pearson and Geoff Poulton represented stations whose success is derived by super-serving local markets.

– The story in full can be found in today’s Media Beat column here.

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Pearl Jam
Danny Clinch

Pearl Jam

Rock

Pearl Jam Hosting Listening Parties at These Indie Record Stores in Canada

Ahead of their Dark Matter album release on April 19, the Seattle band is bringing their new record to record stores in select locations.

Seattle rockers Pearl Jam are shedding some light on Dark Matter.

The '90s icons are releasing their 12th full-length next Friday, April 19, but Canadian fans can get an advance listen at four independent record stores around the country this Sunday. On April 14, the band is hosting listening parties in Vancouver, Toronto, Halifax and Saint-Jean-Sur-Richelieu. (Saint-Jean-Sur-Richelieu is about a half hour drive for Montreal fans).

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