Metric Screen Concert Debuts In Vancouver, Toronto On Thursday
Metric's live concert film screens in major Canadian cities this month, starting Thursday in Toronto and Vancouver. The marketing campaign complements a 3LP vinyl set, and a BluRay/DVD package that eOne releases month's end.
By David Farrell
Metric launches the release of an eOne-distributed BluRay/DVD concert film with 24 movie house screenings across North America and one in Australia starting this Thursday, March 22, in Philly and at Toronto’s TIFF Lightbox and Vancouver’s Rio Theatre the night following.
Dreams So Real was produced and directed by Jeff Rogers and T. Edward Martin, partners in Media Goes HERE. Using private financing, augmented by a Pledge Music campaign, the 4K, Ultra HD, concert documentary captures the Canadian group’s last live performance at Vancouver’s Thunderbird Arena using 24 cameras on the final show of a year-long sold-out world tour.
A triple-live vinyl recording of the concert, exclusively available on Pledge, has a limited-edition of 1000 pressings, Rogers confides. The triple-set is almost sold out and has been a real driver for sales of the film.
The idea for the event screenings came about after the HERE partners encountered resistance from movie distribution firms. “We decided to tour it for a few reasons,” Rogers explains. “One, we are in the music business, and that is what you do when you have something cool. You go on tour!“
But after talking with a few people in the event cinema business, they found fence-sitters who “were not sure if Metric were mainstream enough for their network,” Rogers continues. “So, we created our own event cinema network. It was kind of awesome. We have now met some of the best people you could imagine. From the people delivering our film digitally to the theatres, eClairPlay, to all of the good-hearted people who not only love film and love the theatres that they have found themselves protectors and guardians of, but who are also fans of Metric!"
“All of them."
“The first theatre we booked was TIFF Bell Lightbox and truth be told, we had a nice assist from Gary Slaight. He introduced me to Piers Handling who introduced me to Jesse Wente who put the programmers on it. That happened before we even had a finished film (about a year ago). “
Online the BluRay/DVD combo pack is $32 Canadian. The movie is also available as a digital download as of March 31.
Screening dates and order info on the Metric concert film website here.
