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Media Beat, Dec. 16, 2021

By David Farrell

Jonathan Pie goes to COP 26 to get annoyed about climate change

Canadian digital audio listenership eclipsed radio in 2021

Canada's time spent with digital audio surpassed that of radio for the first time in 2021.


The gap will widen going forward. At 1 hour, 33 minutes a day on average in 2022, time spent with digital audio will be 8 minutes more than time spent with radio. The switch is related to a reduction in commuting, which has had a direct impact on terrestrial radio consumption.

Digital audio listeners will surpass 25 million in 2022. This includes users who stream music, digital audio, and podcasts. The number of podcast listeners has grown by double digits in the past few years as podcast networks have expanded, offering near-unlimited choices for even the most niche topics. An additional 900,000 listeners will join the ranks in 2022, and podcast listeners will represent over one-third of internet users for the first time. – Paul Briggs, eMarketer

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7 words to stop using and what to say instead

Modifying your vocabulary always feels a little awkward at first. Luckily, there are plenty of words to choose from, and we happen to be experts in figuring out which ones to use. Here are seven words that people are rethinking in 2021, and what you can say instead. – Thesaurus.com

The shady deal that will cement Trump's power

Trump’s new media platform will be headed by rabid Trump follower, Rep. Devin Nunes, who announced he will be resigning from the U.S. Congress in order to take the position. Its first order of business will likely be to try and entice the 87 million Twitter users who followed Trump when he was president to join the new network, with the aim of attracting radical content and tens of millions of eyeballs for advertisers.

Step aside, Fox News, and forget about peace and quiet, because there’s a new game in town — a platform that will allow any extreme right-winger and radical organization to post whatever they like without risk of censorship. – Diane Francis, Financial Post

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Sidhu Moose Wala
Billboard India

Sidhu Moose Wala

Concerts

Sidhu Moose Wala's Father Reveals How Hologram Tour Came Together

The late Punjabi music superstar returns to the stage at Toronto's Scotiabank Arena tonight (Oct. 9) as a hologram, continuing the lasting legacy he left behind in 2022. The rapper's father Balkaur Singh spoke to Billboard India about the Signed to God tour.

Four years after his untimely death, Sidhu Moose Wala's legacy will carry on onstage.

The Punjabi music superstar's hologram tour at Toronto's Scotiabank Arena starts tonight (Oct. 9) for the first concert of his Signed to God world tour, the first time the technology has been used to bring a Punjabi artist onstage. Through a series of 3D projections, the rapper will take the stage for the first time since he was tragically gunned down in Moosa, Punjab in May 2022.

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