DVSN: No Cryin' feat. Future
The hit Toronto duo enlists a US rap star for a new cut that is a well-executed fusion of R&B and hip-hop.
By Kerry Doole
DVSN - No Cryin' feat. Future (OVO Sound): In advance of a keenly-anticipated follow-up album to the acclaimed 2017 LP Morning After, the Toronto R&B duo, comprising singer Daniel Daley and Grammy-winning producer Nineteen85, releases a new track featuring chart-topping US rapper Future. No Cryin arrives after two previous songs, Miss Me and In Between, from the group were shared earlier this year.
Nineteen85 explains in a press release that "After 60 shows on the road together for the Summer Sixteen Tour, we've linked with Future to bring fans new music. Since producing the outro on Future’s album, THE WIZRD, we're definitely no strangers in the studio. The timing couldn’t have been better for this one!"
The result is an effective R&B meets hip-hop hybrid, featuring sparse beats and an effective swapping of vocal leads from Future and Daley
OVO Sound has announced a new partnership with Google, kicking off with the cut. The search giant's new' domain extension is a way for people to perform online actions in one quick step via shortcuts.
To celebrate the launch of music.new, fans can enter their thoughts into the word bubble creative and create personalized song artwork for No Cryin.
Links
Publicity: Yash Zadeh, Warner Records
Aya NakamuraMarion Gomez/Billboard France