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FYI

Daddy Yankee Storms Global Charts With Snow

Latino superstar Daddy Yankee has topped global iTunes charts and racked up more than 30-million views on his Jan.

Daddy Yankee Storms Global Charts With Snow

By David Farrell

Latino superstar Daddy Yankee has topped global iTunes charts and racked up more than 30-million views on his Jan. 23 clip for “Con Calma,” a dancehall bump-and-grind Spanish cover of Snow’s 1992 “Informer” reggae hit.


Written by Snow, M.C. Shan, Edmond Leary, Shawn and Terri Moltke, with Jeffrey Silva, “Informer” was the lead single from Snow’s debut 12 Inches of Snow album, which sold over 8M records worldwide and is certified RIAA Platinum in the US and CRIA Triple Platinum in Canada. Listed as one of VH1’s Greatest Songs of the ’90s, “Informer” spent seven consecutive weeks at #1 on the U.S. Billboard Hot 100 Chart, securing the #28 spot on Billboard’s Hot 100 decade-end chart (1990-1999).

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 Daddy Yankee’s amorous and rhythmic rendition (El Cartel Records/UMC) features the Canadian reggae rapper who also makes a cameo appearance in the video from a pay phone booth in Toronto.

The cover is part of a global strategy to reintroduce the Canadian reggae rapper on the charts bymanager Paul Farberman, a Canadian lawyer who for long worked with Celine Dion's global management team.

Speaking from LA, Farberman says he is too old to be managing new artists but fell in love with Snow’s vision and sound when the two met in 2017. Since then they have been working on sorting out legal encumbrances and devising a comeback, in part with a new Warner Chappell Music publishing deal, and in working with New Jersey-based Radikal Records and Roton Music in Rumania to release an “Informer” remix series.

“The Daddy Yankee cover is blowing up worldwide,” Farberman enthuses, and he wants us all to be informed of this fact. “There’s talk of Snow going on tour with Daddy Yankee later this year," he reports, adding that "Darrin is in Toronto right now recording new material and I’m taking calls from all interested record companies before we make any new deals.”

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Daddy Yankee is equally enthralled with Darrin O'Brien aka Snow: "It was one of my favourite songs growing up, and to do this the right way I needed the guy to be on the record,” Yankee says of his new single. "You got to give honour to a classic in order to make a new version of it, and once I showed it to him, he said, ‘Wow, it’s amazing. I’ll 100% be on the song.’ So you have a Canadian and a Puerto Rican making Jamaican music. Two pioneers, two people pushing the cultures.”

– Paul Farberman can be reached by email at paulfarberman@gmail.com

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deadmau5 accepts his Canadian Music Industry Hall of Fame Award at CMW 2024 from Billboard Canada CCO Elizabeth Crisante (left) and President Mo Ghoneim
Grant W. Martin Photography Courtesy CMW

deadmau5 accepts his Canadian Music Industry Hall of Fame Award at CMW 2024 from Billboard Canada CCO Elizabeth Crisante (left) and President Mo Ghoneim

Awards

Billboard Canada Inducts deadmau5 into Canadian Music Week’s Music Industry Hall of Fame

The legendary Canadian DJ accepted the award from Billboard Canada President Mo Ghoneim and Chief Commercial Officer Elizabeth Crisante at the Canadian Live Music Industry Awards on June 4.

This past Tuesday (June 4), deadmau5 was inducted into the Canadian Music Week (CMW)’s Music Industry Hall of Fame. President of Billboard Canada Mo Ghoneim and Chief Commercial Officer Elizabeth Crisante were on stage at Toronto’s Frontenac Ballroom at the Westin Harbour Castle to present the award.

“It is a singular honour to be part of history in the making as we induct deadmau5, Joel Zimmerman, into the Canadian Music Industry Hall of Fame,” announced Crisante.

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