2022 Prism Prize Eligible Video: Ferraro - I’ll Always Be There 

By External Source

The 2021 Prism Prize for Best Canadian Music Video was recently awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a Toronto siblings roots-rock trio. 

Ferraro - I’ll Always Be There 

The Toronto-based rock group Ferarro consists of brothers Cosmo, Natale, and Gianni. Family and music intertwine for the brothers as they frequently play at the family-owned Toronto music venue, The Cameron House. Ferarro has collaborated with many Canadian rock artists but music buffs say it is their vibrant configuration that makes them stand out. 

I’ll Always Be There was written with Canadian artist Ryan Guldemond (Mother Mother), a new challenge, as explained by the band: “We always wrote songs independently and then brought them to the band, so the idea of co-writing with others was completely new territory for us”. 

Directed by Brendan Bernard, the video for I’ll Always Be Ther” follows a father and daughter as they establish a bond while fixing an old car. As time carries on the daughter becomes disinterested in the project and her father gets sicker. When the father passes, the daughter makes it her mission to complete their project and remember her father as she drives into the distance. The combination of visuals and lyrics allows us to mourn with the daughter but also celebrate the time she spent with her father, making us think of the loved ones that we will always be there for. 

Directed by Brendan Bernard 

Produced by Ryan Cowan 

Director of Photography: Jordan Batchelor 

1st ac: Kyle Carenza

Locations Manager: Donald Stark 

Props Master: Ashley Barnard