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Lifestyle
A New OVO Store Pop-Up Is Coming to Scarborough This Week
The October's Very Own brand co-founded by Drake will bring its signature style to Scarborough Town Centre in collaboration with basketball team the Scarborough Shooting Stars, owned by OVO's Nicholas Carino, also known as OVO Nico.
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Scarborough is getting its own OVO store — at least for the time being.
The lifestyle and apparel brand co-founded by Drake is opening a seasonal pop-up in the GTA hub this Saturday, August 31. The OVO pop-up will bring OVO's East End collection to Scarborough Town Centre.
The initiative is being headed up by Nicholas Carino, a founding member of OVO and now the owner of local basketball team the Scarborough Shooting Stars in the Canadian Elite Basketball League. The pop-up will feature exclusive Shooting Stars merch.
“I’m glad the newest OVO store will reflect the neighbourhoods that have influenced me and so much of Toronto’s cultural and athletic talent,” Carino says in a press release.
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It marks the 12th brick and mortar OVO store, in addition to seven others in Canada, three in the U.S. and one in the U.K. Drake's original location on Toronto's Dundas West closed years ago, but there are now four locations in the Greater Toronto Area.
Drake isn't mentioned in the official press release announcing the pop-up, but OVO's retail locations have gotten caught up in the rapper's affairs. OVO's London, U.K. store was vandalized with graffiti in the aftermath of the Drake/Kendrick feud earlier this year, with "they not like us" spray-painted on the front window. The graffiti references Lamar's hit diss track "Not Like Us" in which Lamar pokes fun at the apparel brand and its owl logo.
The October-born superstar has been keeping busy since the feud, featuring on new tracks by Camila Cabello and Sexyy Red, performing an R&B set at PartyNextDoor's Toronto concert, and dropping gigabytes-worth of previously unreleased material. Maybe he'll have some time to drop by the OVO Scarborough location this fall?
OVO's grand opening at Scarborough Town Centre is Saturday, August 31 from 10 a.m. to 2 p.m. The pop-up will be located on the upper level near Entrance #2.
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