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Spotify Introduces AI Playlist Feature Allowing Users to Turn Concepts Into Personalized Mixes

The streaming service's latest AI offering, which is currently in beta in Australia and the U.K., builds on the concept of its AI DJ and other personalized music tools.

Spotify Introduces AI Playlist Feature Allowing Users to Turn Concepts Into Personalized Mixes
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Spotify has launched a new AI playlist feature for premium users in the United Kingdom and Australia, the company revealed in a blog post on Sunday (April 7).

The new feature, which is still in beta, allows Spotify users in those markets to turn any concept into a playlist by using prompts like “an indie folk playlist to give my brain a big warm hug” or “a playlist that makes me feel like the main character.” The tool builds off of Spotify’s other recent features that focus on personalization and interactivity, like AI DJ and Daylist. Daylist, in particular, has found popularity among the streaming service’s Gen Z users who often post the wacky titles Daylist generates to their social media accounts.


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These more personalized tools are a complement to Spotify’s editorial playlist offerings, which have been a defining part of the platform’s user experience since the 2010s. They also build off the legacy of its personal, shareable end-of-year Spotify Wrapped campaign.

AI Playlist can iterate a list of songs based on a user’s references to places, animals, activities, movie characters, colors and emojis, but it cannot respond to current events or specific brands. The company also notes that it has measures in place around text prompts to keep offensive language and ideas out of AI playlists.

The AI playlist feature can be found on Spotify’s iOS and Android apps under “Your Library,” where users can tap the “+” button at the top right corner and select “AI Playlist.”

“At Spotify, we aim to deliver the right piece of music for that exact moment in time,” reads the blog post. “With AI Playlist in beta, we’re excited to give Premium subscribers in the U.K. and Australia a new way to discover music. Over the coming months, we look forward to continuing to iterate on this new feature to best serve our listeners.”

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This article was originally published by Billboard U.S.

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Tom Cochrane
Courtesy Photo

Tom Cochrane

Music News

Canadian Songwriters Hall of Fame To Induct Tom Cochrane, Jim Cuddy and Greg Keelor, Sarah McLachlan and Diane Tell

Founded in 1998, the CSHF honours and celebrates Canadian songwriters and their significant contributions, both domestically and globally. The Class of 2024 is one impressive grouping.

Today (May 28), TheCanadian Songwriters Hall of Fame (CSHF) announced its class of 2024. Tom Cochrane, Jim Cuddy and Greg Keelor (Blue Rodeo), Sarah McLachlan and Diane Tell will all be inducted at the CSHF Induction Ceremony at Massey Hall in Toronto on September 28, 2024.

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