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Oak View Group Names Alex Patton Senior Director of Booking for Canadian Alliance as it Expands Presence in Canada

Patton brings experience booking some of Canada's biggest festivals to the sports and entertainment company, as it continues renovations on the 18,000 seat Hamilton Arena in Hamilton, Ontario.

Alex Patton

Alex Patton

Alex Patton/LinkedIn

Oak View Group (OVG) is continuing to expand its Canadian presence.

The sports and entertainment company has named Alex Patton as Senior Director of Booking, Canadian Alliance. Patton brings experience booking major Canadian festivals including Boots & Hearts, WayHome Music & Arts, NXNE and Toronto Jazz Fest, as well as a network of relationships across the country.


The announcement comes as Oak View Group continues renovations on Hamilton's FirstOntario Centre (formerly Copps Coliseum), undertaking a $280M project to transform it into the planned 18,000-seat Hamilton Arena, to open in late 2025.

Oak View Group, one of the world's largest sports and entertainment venue developers, launched its Canadian division in 2022. Patton will work with promoters, agents, managers and other stakeholders for programming, booking and content development at the company's Canadian Alliance venues: Rogers Place in Edmonton, Canada Life Centre in Winnipeg and Scotiabank Arena in Toronto.

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"With her industry relationships and experience, Alex will direct the expansion of live event programming across Canada, as well as lead event bookings for our latest venue development property in Hamilton. We’re pleased to welcome Alex to our team in this crucial role," said OVG Canada President Tom Pistore in a statement.

Having previously worked at Live Nation, the Agency Group and IMG, Patton joined TD Toronto Jazz Festival in 2022 as Director of Operations, Marketing & Strategy. A release from OVG Canada highlights her skill in developing creative brand strategies and strategic partnerships.

"I’ll be working closely with our OVG Arena Alliance & OVG 360 venues to bring world-class shows to arenas across Canada," Patton shared on LinkedIn. "I’ll be focused on content development, building strategic promoter partnerships, & growing new business opportunities that elevate the fan experience at OVG venues."

This summer, OVG Canada also acquired Canadian Music Week in a partnership with Loft Entertainment, indicating the company's interest in extending its Canadian industry footprint beyond single-venue events. Though the company has been in Canada for just a few years, it seems keen to become a key player in the Canadian landscape.

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Mumford & Sons
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Mumford & Sons Coming to Toronto on Summer/Fall 2025 North American ‘Rushmere’ Tour

The 32-city outing hitting arenas and amphitheaters in support of the band's upcoming LP will kick off on June 5 in Oregon.

Mumford & Sons announced an extensive summer 2025 North American tour on Friday (March 28) in support of their just-released Rushmere album. To celebrate the folk rockers’ first LP in seven years, Marcus Mumford, Ben Lovett and Ted Dwane will launch a summer tour of arenas and amphitheaters beginning on June 5 at the Hayden Homes Amphitheater in Bend, OR.

The run will feature stops in California, Indiana, Ohio, New York, Ontario, Montana, Colorado, Georgia and Alabama during the summer, before the group return in October for a second string of dates in Illinois, Pennsylvania, Quebec, Tennessee, Texas and Oklahoma, winding down at the CHI Health Center Arena in Omaha, NE on Oct. 26.

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