Wanna Be

For the third consecutive year, Live Nation sits undisputed at the peak of the Billboard Canada Power Players list. Driven by the executive powerhouse duo of Erik Hoffman and Wayne Zronik and, as well as key leaders like Riley O’Connor (who sits on the Billboard Hall of Fame with a special honour this year) and Melissa Bubb-Clarke, the live music giant commanded a staggering 3,600 events nationwide over the past year, reaching more than 10 million fans in a Canadian live touring market that is actively booming, especially in Toronto.

Hoffman, running national touring and music strategy, masterminded a season that is breaking records for number of shows at the newly rebranded RBC Amphitheatre (80+ this summer, and more to come when it becomes a year-round venue in 2027) and launched the massive 50,000-seat open-air Rogers Stadium with monumental dates from Oasis, Coldplay and BLACKPINK and a more recent record-breaking run in season two with Bruno Mars. Zronik supercharged the business side, steering the commercial strategy of that stadium project (which injected a reported $388 million into the GDP) while prepping the expansion of the Drake-partnered History venue into Ottawa this summer.