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CIMA Enters Into A Partnership With EMEE to Encourage Cooperation Between Canada and Europe's Music Sectors
The Canadian Independent Music Association and European Music Exporters Exchange aim to support closer cooperation, knowledge exchange and international development.
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CIMA (The Canadian Independent Music Association) is strengthening its connections in Europe.
The independent music trade organization has entered into a strategic partnership with The European Music Exporters Exchange (EMEE), the non-profit association behind a pan-European network of national and regional music export organizations that represents 30 countries.
The partnership creates a framework for closer cooperation and international development between the European and Canadian independent music sectors. The letter of intent sets out for a long-term collaboration between the two organizations and their respective networks on both sides of the Atlantic.
’The agreement comes at a time when the international music industry faces significant changes, from the evolving economics of digital distribution to growing competition in global markets," write CIMA and EMEE in a joint statement. "Both organisations recognise the importance of working together to address these challenges and create better conditions for the international development of music. Through this partnership, EMEE and CIMA intend to develop a more consistent exchange of knowledge, expertise and opportunities between their networks.''
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The organizations say they will work to facilitate professional connections, share market intelligence and explore opportunities for joint initiatives. They also plan to exchange perspectives on policy developments and the challenges facing independent music businesses internationally.
The announcement comes at a significant moment as Canada and the EU formalize a closer alliance and more integrated relationship. The timing places the agreement within a wider context of efforts to strengthen cooperation between the two regions.
Corinne Sadki, president of EMEE, calls the partnership "an important step" in developing relationships beyond Europe, with this being the first strategic partenrship of its kind.
''Canada is a natural partner for Europe," she writes. "We share a commitment to cultural diversity, independent music and the need to create sustainable conditions for our industries to develop internationally. This agreement with CIMA gives us an opportunity to build on those shared priorities and strengthen the connections between our respective networks."
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"This exciting new partnership between EMEE and CIMA arrives coincidentally at a time when both Canada's geopolitical focus has turned intently towards Europe and international markets have never been more important for the growth and sustainability for independent music businesses and the artists they serve," says Andrew Cash, president and CEO of CIMA
"For decades CIMA has been bringing Canadian artists and music companies to Europe. Navigating its diverse markets requires relationships, knowledge and connections on the ground...The opportunity to build on the strengths of both sectors and create greater possibilities for Canadian and European music businesses alike is crucial in the current globalized music marketplace."
The Letter of Intent outlines several areas in which EMEE and CIMA intend to work together, including sharing research, market intelligence and practical knowledge about international music development, as well as maintaining a dialogue on policy issues and developments affecting the independent music sector. The organizations will also explore opportunities for joint research, publications and industry initiatives, alongside potential cooperation in international advocacy and representation.
MEE and CIMA intend to facilitate connections between Canadian independent music companies and European music export offices, helping professionals access relevant contacts, expertise and business opportunities in each other's markets. The partnership also provides a basis for encouraging reciprocal participation in trade missions, showcases, industry conferences and professional development activities.
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CIMA has long been very active in the European and U.K. markets, regularly organizing business missions to and showcasing artists at such major industry conferences and festivals as the Reeperbahn Festival (Hamburg), New Skool Rules (Rotterdam), Amsterdam Dance Event and Eurosonic (Groningen).
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