The superstar's Brighter Days Ahead Foundation is teaming up with Quebec nonprofit Apathy is Boring to register fans to vote in the upcoming Quebec general election, with a special message at her Bell Centre concerts on July 28, 30 and 31. “I’m so proud that our shows can be a space for community, connection and making a difference," Ariana Grande tells Billboard Canada.
Ariana Grande is helping young Quebec citizens get out the vote.
As her sold-out global Eternal Sunshine tour arrives in Canada for its sole Canadian stops at Montreal's Bell Centre on July 28, 30 and 31, the chart-topping singer's Brighter Days Ahead Foundation has teamed up with Montreal nonprofit Apathy is Boring for a special activation to mobilize young voters on site ahead of the upcoming 2026 Quebec general election on October 5, 2026.
“I’m so proud that our shows can be a space for community, connection and making a difference," Ariana Grande tells Billboard Canada. "After the incredible work we’ve been able to do with HeadCount in the U.S., it felt really meaningful to bring that same spirit to Montreal with Apathy is Boring and help make voter registration more accessible in Quebec."
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The effort will include an onscreen message at the Montreal shows, as well as exclusive "I Will Vote" Grande-themed buttons for fans who check or update their registration status.
With a career spanning more than a decade, it's an opportunity for Grande to encourage her day one fans to make their voice heard, as well as her younger listeners gearing up to vote for the first time. "Here for Ari. Here for your future, too," the displayed message reads, along with a QR code encouraging fans to sign the pledge to vote.
Many Apathy is Boring volunteers will also be present on the Centre Bell concourse to mobilize concertgoers while they prepare for the singer's return to the Canadian stage after nine years.
This effort is a Canadian extension of her voter registration mobilization work, focused on Quebec, which is notably the only Canadian province where same-day voter registration isn't allowed. That aligns the important Canadian moment with one of the biggest tours passing through the country.
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Grande previously partnered with the American nonprofit HeadCount during her Sweetener World Tour in 2019, successfully encouraging over 33,000 registrations in the U.S. with her #ThankUNextGen campaign.
The Brighter Days Ahead Foundation is known for "uplifting and directly funding small organizations that provide protection, support, and vital resources for vulnerable communities," a mission that is now extending its reach to Canada. Apathy is Boring has also stayed closely connected to music while championing youth engagement, pairing community-focused initiatives and projects with open mic nights and events featuring DJ sets.
As the excitement for the Eternal Sunshine singer's Canadian concerts continues to boil, it's set to reach a fever pitch on Friday with the release of her new album Petal, which coincides with her final show in Montreal. She has already announced listening parties for the album across Canada and teased the new record, and fans are eagerly awaiting to see what she has in store for them when she takes the stage in Montreal on release day.
