W Toronto Joins Billboard Canada as Official Hotel and Hospitality Partner for NXNE

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The W Hotel Toronto is the official hospitality and hotel partner of Billboard Canada during NXNE starting in its 2025 edition, underway now until June 15.

The W Toronto actively reflects and promotes live and local music through its programming and facilities, making it a natural partner for the festival.

The W Living Room, the hotel’s lobby bar and lounge, features weekly DJs and regular music programming including jazz, soul and other genres on Friday nights, while Saturday nights are dedicated to vinyl music. The hotel even has its own recording studio, the W Sound Suite, which can be reserved for use.

“At W Toronto, music isn’t just part of the experience, it’s at the core of who we are as a brand and our dynamic programming,” says general manager Elie Sassine. “Partnering with Billboard Canada and NXNE allows us to celebrate incredible artists while connecting more deeply with the creative communities that shape our vibrant city. We’re proud to open our doors to talent pushing culture forward and reinforcing Toronto’s role as a global music capital.”

The W Toronto is located in the heart of Downtown Toronto, just steps away from Yorkville. It is also right next to the Bloor-Yonge subway station, with the TTC being an easy way to access Billboard Canada x NXNE’s events and venues including TIFF Lightbox (Billboard Summit on June 11) and Sankofa Square (The Stage @ NXNE showcase on June 12).

“The Billboard x W Toronto collaboration is a natural extension of W’s commitment to sound and storytelling, and we couldn’t be more excited,” Sassine adds.

Billboard Canada’s partnership with NXNE reflects this mission through its combination of artist-led conversations and concerts showcasing rising artists, all of which will unfold throughout the five days of the festival.

Go to wtorontoevents.com for more info.