The new event and performance venue from located on the sixth floor of the W Toronto will be a home for signature events and concerts by Billboard Canada and Rolling Stone Canada
A state-of-the-art new home for events and performances has arrived in Toronto.
ArtsHouse Media Group (AMG) is uneiling its all-new SOUNDSTAGE venue in Toronto. Located on the sixth floor of the W Toronto hotel near Yorkville, the new performance and music venue bring concerts, entertainment, culture and industry events all under the same roof.
“SOUNDSTAGE was built to be more than a venue. We wanted to create a home for artists, culture, and live experiences that brings together music and media in a meaningful way,” says Mo Ghoneim, president of AMG, the publisher of Billboard Canada, Rolling Stone Canada and NXNE. “As one of the country’s leading music media companies, we felt a commitment to creating a space that not only elevates performance, but helps artists and culture connect with audiences on a larger scale.”
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The new hub for music, media and culture will host several major events in June including a number of Billboard Canada LIVE events during NXNE, including Q&A and performances by Frank Walker and Sickick. It will also host Billboard Canada x Music Manager Forum Canada's Managers to Watch x Honour Roll 2026 celebration, which will honour the most impressive music managers making moves in Canada.
Last year, W Toronto joined forces with NXNE and Billboard Canada as the festival's official hospitality partner, and SOUNDSTAGE will further elevate the partnership.
“W Toronto has always been committed to creating luxury spaces where culture, creativity and community come together,” says Elie Sassine, general manager of W Toronto. “SOUNDSTAGE is an exciting evolution of that vision, bringing a fresh energy to Toronto’s cultural and event landscape. By blending music, technology and hospitality, the venue creates a unique platform for artists, brands and industry leaders to connect in a way that feels distinctly Toronto.”
Created in collaboration with audiovisual and event production company Showmax, the state-of-the-art venue features advanced live performance infrastructure and is suitable for a large variety of events ranging from performances and cultural events to brand activations and major industry moments.
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“Showmax Event Services is proud to partner with AMG and W Hotel Toronto to help bring SOUNDSTAGE to life with a level of production that is both world-class and accessible,” says Dan Sabina, Founder of Showmax Event Services. “We’ve designed and integrated a flexible, high-performance production package capable of supporting everything from live music and cultural programming to premium corporate events and broadcasts. Our goal is to create a space where artists, brands and producers can execute seamlessly — where the technology elevates the experience.”
SOUNDSTAGE will be officially unveiled today (May 19) with a special industry preview.
