Connor Price Delivers a Full Statement on Long-Awaited Debut Album ‘About Time’

Connor Price is ready to give you the full version of himself.

Today (Sept. 26), the Canadian rapper and actor has released long-awaited debut full-length album, About Time.

The 16-track album is a big step in Price’s career, showing how he can switch between boom bap stories, energetic bangers, catchy pop-rap and thoughtful lyrics.

The album features an impressive roster of producers, including Boi-1da — best known for Drake’s “God’s Plan” — Elkan, who worked on Drake’s “Nokia,” and Tommee Profit, the mastermind behind NF’s biggest records. Together, they deliver a dynamic project that underscores Price’s versatility.

Among the standouts is “MULA,” featuring Grammy-winning rapper Big Sean in one of Price’s biggest collaborations to date. He also teams up with a fellow actor, The Wire's Idris Elba on “More Mentors,” and reunites with independent Toronto artist Haviah Mighty on “Hand Sanitize,” a follow-up to their breakout collaboration “Trendsetter.” Additional guest appearances include Nic D, Hoodie Allen and K.keed.

Earlier this year, Billboard Canada profiled Price in a cover story, spotlighting his independent rise and global fanbase built with a close circle of family and collaborators. His wife and manager, Breanna Price — who was named Billboard Canada’s Manager on the Rise in 2025 — has been central to guiding his career, while longtime collaborator GRAHAM contributes as a producer and his brother-in-law oversees mixing and mastering.

That independence has defined Price’s journey. “Staying independent means ownership, creative control and being able to do things my own way,” he told Billboard Canada. His viral videos, created with Breanna and the team, have also been key to connecting with fans globally, keeping his work “authentic and fun.”

Price has spent the past few years steadily releasing over 100 singles and collaborations — a deliberate strategy that kept momentum alive and kept a constant stream of content for his large and dedicated online fanbase.

That, along with his viral TikTok clips, has been a hallmark of his rise to fame and over 2 billion streams on Spotify. But in his Billboard Canada interview, Price said he was ready to give fans a complete picture with his first full-length body of work.

"It's kind of scary and exciting, and I know it's something a lot of my supporters want to hear from me," he said. "My singles are all feel-good and fun, but now I'm thinking about the fans I have now and getting deeper with them into who I am what my life is like, what I think about and what my value system is. I think they're hungry for that."

With About Time, that slow-burn approach culminates in a complete statement.

Listen to About Time here.