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Taylor Swift’s ‘The Fate of Ophelia’ Music Video Is Finally Up on YouTube: Watch

The first music video from Swift's new album premiered in movie theaters, but wasn't available to watch at home until Sunday night.

Taylor Swift, "The Fate of Ophelia"

Taylor Swift, "The Fate of Ophelia"

Courtesy Photo

Taylor Swift‘s “The Fate of Ophelia” music video is now streaming on YouTube, following an exclusive early release to movie theaters only on Friday (Oct. 3).

Written and directed by Swift herself, the music video for “The Fate of Ophelia” made it online Sunday night (Oct. 5). The reference-filled visual has the pop star playing several parts, or showing several sides — among them the once ill-fated Ophelia of William Shakespeare’s Hamlet, the lead in a Golden Age Hollywood movie musical, a frontwoman to a 1960s girl group, and the modern Swift showgirl that audiences know and love.


Of course, Swift’s single imagines an Ophelia who makes her way out of a destined tragic ending.

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Swift crawls out of an on-set version of the Sir John Everett Millais painting circa the 1850s that famously depicts Ophelia’s drowning, performs different iterations of a “Fate of Ophelia” show — in homage to the likeness of Marilyn Monroe in one scene and Ronnie Spector/The Ronettes in another, and center soundstage in an Anything Goes-inspired ensemble — and ends up soaking in her bathtub by the clip’s end. She’s presumably exhausted after playing all the parts, but still quite alive.

“The Fate of Ophelia” music video wraps with the image that became the official album cover for Swift’s newly released The Life of a Showgirl.

Opening-day album sales for The Life of a Showgirl, as reported by data tracking firm Luminate, reached 2.7 million on its first day of release (Oct. 3). That tally counts traditional album sales (physical and digital purchases) across all versions of the album. It marks Swift’s biggest week ever, and the second-largest sales week for any album since Luminate began electronically tracking data in 1991; Adele currently holds the largest sales week with 25. Further news of Showgirl‘s first-week building sales and streaming activity will be available in the coming days.

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“The Fate of Ophelia” music video was first shown in theaters as part of The Release Party of a Showgirl, Swift’s theatrical event that opened at No. 1 at the box office this weekend. The screening featured the music video premiere and behind-the-scenes footage from making it, plus Swift’s commentary on all 12 songs from The Life of a Showgirl and a first viewing of each track’s lyric video.

Watch Swift’s “The Fate of Ophelia” music video below.

This article was first published by Billboard U.S.

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University of Alberta Study Finds 87% of Canadian Musicians View Generative AI ‘Negatively’
Photo by Erwi on Unsplash
Tech

University of Alberta Study Finds 87% of Canadian Musicians View Generative AI ‘Negatively’

The Western Canadian university surveyed 263 Canadian musicians about their thoughts on AI’s rampant rise and the use of streaming services as an artistic tool.

A new study from the University of Alberta surveyed 263 “working Canadian musicians,” asking them about their experiences working in the evolving music industry. As respondents discussed an increase in the industry’s tech advancements, namely generative AI, many were not optimistic.

Of the 142 participants who highlighted the rapid use of AI, 87% viewed it “negatively.” Many shared they are actively avoiding the tool in their music, with some explaining that it’s devaluing human-made work. As AI continues to affect the music industry, participants say that it’s becoming a challenge to bring in new listeners and earn a livable wage.

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