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Fans Think Beyoncé Just Dropped a Major Hint in Her New Ad That ‘Act III’ Will Be a Rock Album

The upcoming LP will complete the trilogy she started with Renaissance and Cowboy Carter.

Beyoncé is still rocking her Levi’s jeans, but fans have reason to suspect that she’ll soon trade them in for leather as she gears up to release her highly anticipated “Act III” album.

In a commercial posted Monday (Aug. 4) for Bey’s ongoing partnership with the denim company — which sprung from the title of her Cowboy Carter hit “Levii’s Jeans” — the superstar appears as “The Denim Cowboy,” riding into town on a horse and hustling a group of men at a game of pool. After her opponents drop their pants as penance for losing the game, Bey exits a bar on a motorcycle.


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The Hive was quick to point out that the 35-time Grammy winner’s methods of transit in the ad could symbolize her transition from the country-inspired Cowboy Carter era to the rollout for her next album, which fans overwhelmingly believe will have a rock sound. “Beyoncé arrived on a horse and left on a motorcycle,” one person wrote on X. “The visual storytelling is real. It’s being made clear that we are on the road to rock with ACT III.”

“Beyoncé ends the COWBOY CARTER era leaving on a motorcycle, officially beginning the ACT III era,” another fan mused, while a third person added. “She comes in on a horse, leaves on a motorcycle … It’s rock.”

The commercial comes shortly after Bey made history with her summerlong Cowboy Carter Tour becoming Billboard Boxscore’s highest grossing country tour in history. The trek — which spanned late April through the end of July — grossed $407.6 million with 1.6 million tickets sold.

The Destiny’s Child alum’s exploration of country music on 2024 Billboard 200-topper Cowboy Carter followed 2022’s Renaissance, which found Bey focusing on dance and house music. The projects serve as the first two parts in an album trilogy that will presumably end with the singer choosing a third genre to focus on, which fans have long speculated will be rock.

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Watch Bey’s Levi’s ad above.

This article was first published by Billboard U.S.

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Executive of the Week: FACTOR's Meg Symsyk on Why Supporting Canadian Music Means Supporting Cultural Sovereignty
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Executive of the Week: FACTOR's Meg Symsyk on Why Supporting Canadian Music Means Supporting Cultural Sovereignty

The president and CEO of FACTOR, one of Canada's most crucial music funders, explains why it's more important than ever to support homegrown culture and give it the opportunity to compete on the global stage.

When it comes to supporting Canadian music, FACTOR's influence is immeasurable. One of the most crucial funders of art in the country, the non-profit's impact is seen with its logo across countless acclaimed records and its name shouted out at concerts and award shows. But for president & CEO Meg Symsyk, it's not just about supporting Canadian music or even Canadian artists: it's about the sovereignty and identity of the country itself.

“Buying locally is more important than ever because of that consumer awareness and structural support. Canadians need to be encouraged to be more intentional. This last year and a half with the tariffs and the trade wars has put that on everyone's front burner,” she explains.

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