Bad Bunny Proves His Super Bowl Halftime Show Will Be for Everyone in New Trailer: ‘The World Will Dance’
The superstar will take the stage between halves in just a few weeks.
It doesn’t matter who you are — Bad Bunny wants to have you up and dancing during his fast-approaching Super Bowl Halftime Show.
Less than a month ahead of his groundbreaking performance at the Big Game, the Puerto Rican superstar and Apple Music unveiled a trailer on Friday (Jan. 16) teasing the fun energy he’s planning to bring. Filmed in Benito’s home country, the clip opens with him stepping onto a set backdropped by a beautiful Flamboyant tree — a symbol of his heritage — and pressing “Play” on his Billboard Hot 100 top 10 hit “Baile Inolvidable.”
From there, a diverse train of people representing different ages, races and identities appear one by one to dance with Bunny, who matches their moves and shows off a few of his own, too. “The world will dance,” a message reads on screen at the end of the teaser.
This year’s Super Bowl will take place on Feb. 8, also featuring Charlie Puth performing the national anthem. Benito’s halftime slot was first announced in September, sparking nationwide discourse about the novelty of having a Spanish-language artist headline the biggest American concert event of the year at a time when tensions between Latin communities and the United States government are more fraught than ever.
President Donald Trump — who has spearheaded highly controversial immigration enforcement raids and mass deportations across the country — called the choice of Bunny “ridiculous,” while ultra conservative political group Turning Point announced plans to host an English-only halftime spectacle at the same time as the actual Super Bowl Halftime Show. But as Billboard chief content officer of Latin/Español Leila Cobo pointed out in an October op-ed, there isn’t anything inherently political about Benito performing at this year’s Super Bowl — and in Apple Music’s new trailer, he proves that he’s simply there to show all people, regardless of where they’re from or what language they speak, a good time.
Bunny’s show will come on the heels of a banner 2025 for the singer-rapper’s career, with album Debi Tirar Mas Fotos spending four weeks at No. 1 on the Billboard 200 last year. In November, he kicked off a world tour in support of the album with shows planned through July. The trek has already broken records; in just the first 12 shows, Benito grossed $107 million across 697,000 tickets sold.
Watch the new teaser for Bad Bunny’s Super Bowl Halftime Show performance below.
