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Chappell Roan
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Chappell Roan’s New Song 'The Subway' Increases Tourism Buzz For Saskatchewan
The Grammy-winning artist's new track is leading tourists to discover the land of the living skies.
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Chappell Roan is putting Saskatchewan in the spotlight.
In her new song, “The Subway,” Roan sings "well, f— this city, I'm moving to Saskatchewan" — positioning the Canadian province as an escape from heartbreak. With the lyric has come an increased interest in the region.
Before the song's official release last Thursday (July 31), Tourism Saskatchewan reported over 230 social media mentions and nearly 40,000 interactions related to the province. The organization has leaned into the attention, rounding up iconic Saskatchewan spots that radiate Midwest Princess energy and are based on your favourite Roan song.
The TikTok account for the region’s capital city tagged Roan in a promotional video, inviting her to perform there.
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“@chappellroan Regina is the perfect place for you to play a show in Saskatchewan,” read the caption that highlights the city’s Mosaic Stadium as the “ideal venue.”
@tourism_yqr @chappell roan Regina is the perfect place for you to play a show in Saskatchewan. Escape from the metropolitan hustle of the subway to the serenity of the prairies. We invite you to come perform in our city – Mosaic Stadium would be the ideal venue! #SeeYQR #ChappellRoan #TheSubway
Of Roan’s shoutout, Jonathan Potts, CEO of Tourism Saskatchewan, told ABC News that it's great news for the province. "It's a lot of fun to have such a wonderful, popular artist singing our praises and giving us the opportunity to tell the story of Saskatchewan,” he said.
The region, which Potts described as being "almost the size of Texas," will be launching an official marketing campaign to capitalize on the unexpected attention.
"Half the province is covered by forests and lakes. We've got 100,000 lakes in the province, lots of space, lots of great opportunities to find yourself," Potts said to the publication. "Whether you're getting over a breakup like maybe the song implies, or whether you're coming for some peace and quiet, or some of the best freshwater fishing in the world, this is the place for you."
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Last week, 2SLGBTQ Affairs Shadow Minister Nathaniel Teed sent Roan a warm welcome after hearing about the song.
“Our vision is a collaboration with Chappell that offers an unapologetic middle finger to bigotry and signals to queer and trans people across this province — especially youth — that they are not alone!” he wrote in an official letter posted to X.
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