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By David Farrell
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DF
The new partnership with the Canadian trade organization will begin at Billboard Canada 40 Under 40 on November 20 with an export panel providing young music industry leaders with visibility, tools and support to strengthen their presence on the world stage.
PARTNER CONTENT
Billboard Canada has formed a new partnership to elevate and create opportunities for the young leaders of Canada’s music industry.
With Billboard 40 Under 40 debuting in Canada on November 20, a new partnership with the Canadian Association for the Advancement of Music and the Arts (CAAMA) will champion Canada's emerging generation of music industry professionals and give them opportunities for international export.
Founded in 1991, CAAMA is a national not-for-profit Canadian trade organization dedicated to the domestic and international development of Canadian-owned music businesses.
“For more than three decades, CAAMA has championed the growth of Canadian-owned artist companies and music entrepreneurs at home and abroad,” says Patti Jannetta, President of CAAMA. “This partnership with Billboard Canada reinforces our shared commitment to spotlighting the next wave of innovators and building bridges for global success.”
The new initiative will align with the 40 Under 40 celebration to not only recognize the inspiring young leaders in music, but give them the visibility, tools and support to strengthen their presence on the world stage.
The Billboard Canada 40 Under 40 celebration will take place on November 20 at W Toronto, and it will begin with a panel produced by CAAMA focusing on export opportunities for young music professionals. The panel will provide insight on how to extend their international footprint and tap into Canadian Trade Commissioner Services and embassies around the world.
In addition to the export panel, CAAMA will host a series of virtual business-to-business (B2B) meetings for 40 Under 40 honourees and CAAMA members in January 2026. This will provide participants with firsthand experience working with Canada’s trade commissioners and embassies abroad while meeting with international buyers in different territories.
“Canada’s music industry is entering an exciting new era of creativity and expansion,” says Richard Trapunski, National Editor of Billboard Canada. “Partnering with CAAMA allows us to celebrate not only the impressive new voices leading this change, but also amplify the international impact of Canadian music.”
Billboard Canada 40 Under 40 will take place November 20 at W Toronto. Tickets are available here.
