Prism Prize Eligible Video: Born Ruffians - I Fall in Love Every Night

By External Source

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from an internationally acclaimed indie rock combo.

Born Ruffians - I Fall in Love Every Night

Indie rockers Born Ruffians hail from Midland, Ontario, but have been making waves in the music industry all over the world. Formed in 2004, the band, consisting of Luke Lalonde (guitar/vocals), Mitch DeRosier (bass), and Steve Hamelin (drums), released their first album in 2006 after signing to UK’s Warp Records. 

Their song and video for I Fall in Love Every Night comes from the 2020 release of the album JUICE. Frontman Lalonde describes the song as exploring  how "you can forget how beautiful the world is and you can forget to even notice the person right next to you..."

The video takes this idea to a different level. Opening up on a talk show host covered in a Pink goo-like substance, he introduces the band who begins to play the song with a lack of expression on their faces. We are then introduced to another slime-covered creature playing trumpet in the background, seemingly going unnoticed. He eventually takes center stage for his solo, which is when the band realizes he is there. The green man begins to hijack the performance, playing into the idea that you may not realize someone is standing right beside you the whole time until they’re interfering in your life. 
 

Director / Editor - Trevor Blumas 

Producer - PORCH

Art Direction - Diana Lynn VanderMeulen 

Makeup & Prosthetics - Katherine Piro

Makeup Assistant - Vania Ho

Wardrobe / Styling - Carolina Fernández Vidal

DOP - Jonas Justin Osmann & Trevor Blumas 

Camera Assistant - Roger Galvez

Production Assistant - Isabelle Reynaud 

Production Company - PORCH