Here is this week's Luminate Data Market Watch report which features Canadian music stats for the current week and YTD with comparisons to last year. This chart is published every Tuesday.
By External Source
Here is this week's Luminate Data Market Watch report which features Canadian music stats for the current week and YTD with comparisons to last year. This chart is published every Tuesday. The abbreviation "TEA" is a term used to describe the sale of music downloads or singles. A track equivalent album is equal to 10 tracks, or 10 songs.
Many fans claim they saw the famed Toronto rapper walking around the city’s major fair in a superhero costume, greeting fans and standing near the ferris wheel. On social media, they’re speculating whether Drizzy is gearing up for a new album or filming clips for his recent triple-album drop.
Is the Iceman turning into Iron Man?
Drake appears to be filming a new music video, but no one can pinpoint exactly what he’s planning. Last night (Aug. 27), fans spotted Drizzy walking around the Canadian National Exhibition (CNE) wearing an Iron Man suit. Multiple clips show the Toronto rapper walking around the fair, interacting with fans and standing near the ferris wheel in his superhero get-up.
@savanaaht life’s so unreal rn #fyp #drake #ovo #cne #toronto
It’s unclear what he might be filming for, but the internet has a lot of guesses. According to one person’s claim, who was at the scene, the track playing during filming was “Amazing Shape,” featuring Popcaan, a track from Maid of Honour, one of three albums Drake dropped back in May. The song debuted at No. 43 on the Billboard Canadian Hot 100.
This theory seems to have gained some traction on Reddit, but one user is doubtful. “I mean even if that song was playing in the background I doubt it was a music video for that song, like having an Iron Man suit doesn't fit those lyrics at all. Might be a reach but the hand movement kinda signals he's rapping on whatever track that might be,” they wrote.
“I heard it’s a music video for amazing shape, not sure though,” another said. While one user made their point clear: “Amazing shape doesn't deserve a music video.”
from Drizzy
However, some fans think the reported music video might be related to the cryptic “Fear of Missing Out” post that Drake shared on social media last week. It’s been one week since the superstar shared a post on Instagram featuring a photo of a CD case with the phrase "FEAR OF MISSING OUT" inscribed on the back cover.
On another Reddit thread, one user mapped out a theory about what FOMO might be. “It's music videos for Maid of Honour tracks. Not a new album,” they claim. “All of the images in the Drake post are Maid of Honor old Sandy/Dennis and wedding theme. Just like the Maid of Honor cover.”
They claim the album “is the soundtrack to the girl going through a hoe phase. The one that sees her friends getting married and finding that she doesn't want her life to be like that,” and FOMO fits into that concept. They continued, pointing to two Drake collaborators, Ben Doradao and Theo Skudra, who recently posted on Instagram with “🎥” emojis, which the rapper famously used in last week’s elusive post.
from Drizzy
It’s seemingly a callback to the first time Drake used the “FOMO” slogan, in which he captioned a recent carousel of throwback photos of his mom: "FOMO 2026" on Aug. 12.
This doesn’t seem to be the first time that fans have spotted Drake lurking around filming a music video. Earlier this year, there were reports that the rapper was filming a “New Bestie” music video in Turks and Caicos — another track from Maid of Honour that landed at No. 50 on the Canadian Hot 100.
In May, Drake took over the charts with his album trilogy: Iceman, Maid of Honour and Habibti. The three records hit the top 4 on the Billboard Canadian Albums chart, with Iceman debuting at No. 1 and maintaining its chart-topping position for four consecutive weeks. It led Drake to surpass Taylor Swift and Céline Dion for the most No. 1s ever on the chart.
For those looking for more music at the CNE, electronic music stars Zeds Dead will headline a show presented by Billboard Canada tonight (Aug. 28).
