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FYI

Lil Berete: Chase Cash

The fast-rising Toronto rapper teams up with a comrade from London on a snappy track that shows a new lyrical maturity.

Lil Berete: Chase Cash

By Kerry Doole

Lil Berete: Chase Cash ( (New Gen / XL Recordings): This young Toronto rapper has been tagged by many industry observers as having the potential to be the next big thing from the 6ix. He first made a splash with Icebreaker, a mixtape mainly about growing up in the Regent Park 'hood, that has amassed over 14 million global streams, and last year's track No Makeup has over 1.6M YouTube views. 


A label press release states that "his next mixtape (expected to drop this fall) will see a more international, mature side of Berete as the playfulness of his youth has recently been coloured with the more serious issues he’s been up against recently."

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This new single, Chase Cash, also features young London singer/rapper Deno. The collaboration came about after Berete was banned from filming videos in his home estate around the time the area had experienced a string of violence that resulted in Berete losing some close friends. Seeking solace and peace of mind, he headed to London, where he met Deno.

Both rappers display a nice smooth flow on the cut, and the lyrics show some welcome maturity - "we just let bygones be bygones, we ain't never trying to die young." The video was shot in Addis Ababa, Ethiopia, and features some eye-catching street scenes. Expect both the track and the clip to stir up some action.

Links

Website

Twitter 

Instagram 

Label contact: Ronan O'Leary, Beggars

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EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.
Courtesy of Girl Connected

EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.

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On Friday (March 28), the president of EMPIRE, the Bay Area-independent label and music company, came to Toronto for Conversation with the Pros offering tangible advice to the mentorship program's community. Davis also spoke to Billboard Canada about her impressive journey in the industry.

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On Friday (March 28), Tina Davis, president of EMPIRE, sat down with Girl Connected founder and music industry veteran Lola Plaku at Toronto Metropolitan University for the first in-person Canadian edition of Conversations with the Pros (Billboard Canada was a supporting partner). The series brings in inspiring music industry figures from Girl Connected's international network to talk about their journeys and offer actionable information and advice to help the budding music professionals develop their skills and reach the next level of their careers.

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