advertisement
FYI

Bryan Adams' Tickets For Trees Eco Campaign

Bryan Adams is shining a light on the environment with a simple but effective gesture for his current world tour in support of his new album, Shine A Light.   Teaming up with shipping part

Bryan Adams' Tickets For Trees Eco Campaign

By Karen Bliss

Bryan Adams is shining a light on the environment with a simple but effective gesture for his current world tour in support of his new album, Shine A Light.   Teaming up with shipping partner and green logistics experts DHL, the Canadian rock singer will ensure one tree is planted for every ticket sold. Adams headlines arenas and is expected to play at least 80 dates in 2019, with a tree-tally of about 850,000.  He started in Europe back in February and just kicked off his North American leg.


"DHL are our Shine A Light tour partners for their 50th anniversary," wrote Adams on his Instagram page, with a photo of the branded plane taken by @eddmspotter at the Munich International Airport. "They plan to plant a tree for every ticket sold this year, which we estimate will be around 850,000 trees! That’s a small forest. I hope more artists do this kind of eco-partnership in the future, I’m proud to be part of this initiative."

advertisement

Adams, whose albums have sold some 65 million copies worldwide, and made enduring hits of his songs like (Everything I Do) I Do It For You, Summer Of ’69, Run To You and Straight From The Heart, didn’t just get a philanthropic streak once he became majorly successful. 

At 15, he started volunteering for Greenpeace to stop the whaling. He became a vegan in his late 20s, which went hand in hand with animal rights and protection, and is a vocal advocate of healthy living. His involvement with causes extends beyond animals, from early support of famine relief (Tears Are Not Enough and Live Aid) and Amnesty International to fundraising for Shriners Hospital For Children on tour a few years ago where volunteers at each venue sold his Get Up CD.

In 2006, Adams registered his own foundation in the U.K. The causes supported by The Bryan Adams Foundation, whose motto is “helping people help people,” are varied, but his particular soft spot is for kids and education.

advertisement

DHL, founded in America, is the international courier, parcel, and express mail division of the German logistics company Deutsche Post DHL, delivering over 1.3 billion packages a year. It has a corporate social responsibility mandate to achieve zero emissions by 2050.  “We utilize our expertise to make your logistics greener and more sustainable – giving you an edge over the competition,” it states on its web site. “We can also help you find ways to apply circular-economy principles to eradicate waste and retain more of the value that goes into your products.”

Germany’s Dirk Ude, head of global DHL advertising, Deutsche Post DHL Group, answered some questions via email for Samaritanmag about the company’s partnership with Adams and why it is a perfect fit. -- Continue reading the Bryan Adams feature by Karen Bliss on the Samaritanmag website.

advertisement
The Velvet Underground
Courtesy Photo

The Velvet Underground

FYI

Music News Digest: Noted Toronto Music Venue The Velvet Underground Is Closing Down

Also this week: Hamilton's Supercrawl festival draws large crowds, Loverboy will play a benefit concertat the El Mocambo, The Kensington Market Jazz Festival turns 10 and more.

In another blow to the Toronto live music venue scene, long-running Queen St. West club venue the Velvet Underground is shutting its doors at the end of October following the completion of its lease.

Formerly primarily a goth and industrial club dating back to the '90s, the venue was renovated and reopened in 2016 as a destination for live music, bands and DJs and has been operated by Live Nation.

keep readingShow less
advertisement