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Matthew Pfeifer
JP Saxe
Concerts
JP Saxe Cancels North American Tour After Social Media Plea for Ticket Sales
“I’m grateful to each one of you who bought a ticket, and I’m really sorry,” the Toronto singer-songwriter shared on TikTok.
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JP Saxe’s North American tour has been cancelled.
Last week, the Billboard-charting artist took to TikTok and said that if he didn’t sell about 20,000 tickets to his upcoming Make Yourself at Home tour within 48 hours, it would likely be cancelled.
"If we're just not in a place yet to sell out these two or three thousand cap venues, that's fine. It's always been my goal to connect deeply not widely, and I stand by that," Saxe explained on social media. "But just in case you were waiting 'till the week of or night of to buy a ticket, that approach just isn't going to work."
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In a follow-up video, posted Friday (August 1), he said “a few extra thousand” tickets were sold, but it wasn’t enough to save the shows.
“Those few thousand tickets are a reminder that being transparent in failure can sometimes be more powerful than the facade of success,” shared Saxe via TikTok. “What those few thousand tickets are is not enough to save this tour. I’m really sorry, I’m so sorry.”
The Grammy-nominated musician is best known for his 2019 single “If the World Was Ending” with Julia Michaels — which peaked at No. 13 on the Canadian Hot 100. Saxe was set to tour in support of his album, Make Yourself At Home, kicking off in Edmonton on September 9 with Canadian stops including Toronto, Montreal and Vancouver.
Before they were pulled off-sale, Saxe’s concert tickets were priced at $40, fees included.
Last year’s first-ever Hear and Now report from the Canadian Live Music Association found that global live music events in 2024 didn't live up to projections, citing cancelled tours and festivals due to low ticket sales, rising costs and environmental impacts.
“[The extra ticket sales] a reminder of how wonderful it can be to ask for help and watch a community come together,” Saxe said, hoping to ensure he can head on the road in the future.
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“I’m still a little embarrassed," he admitted. “I’m also feeling a lot of ambition to make sure this never happens again and just to make the most honest music I possibly can, and the squad can grow and we just have these full rooms.”
@jpsaxe im really sorry. im so grateful for the way you’ve shown up for me these last few days. thankyou for giving a shit about my music, I’ve certainly still got lots in me to share with you.
For current ticketholders, every ticket purchased will be fully refunded at your point of purchase, “with a small side of immense gratitude from a dorky ginger Canadian,” added Saxe.
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