All My Life

The longest-tenured president of a major label in Canada, Shane Carter has seen the evolution of the Canadian industry firsthand. The label continues to develop and grow Canadian artists, including homegrown acts like Aqyila, Tyler Shaw, standout Indigenous acts like Tia Wood and Snotty Nose Rez Kids and rising country artist Sacha, who made her debut last year at Nashville’s storied Grand Ole Opry. He works with legends too, including one of Canada’s biggest global icons, Celine Dion. Carter was an executive producer on last year’s Prime Video documentary I Am: Céline Dion and has worked collaboratively with the Sony Music Canada and global Sony Music team to orchestrate her comeback, including long-awaited new music and a hotly anticipated return to the stage in a Paris residency in 2026 that is sure to be one of the highlights of the year. Also a passionate philanthropist with his support of charities like Canadian Music Therapy Fund, MusiCounts and Unison and the Helping Hands Jamaica Foundation in his birthplace of Jamaica. After nearly two decades at the helm, he continues to lead an eventful and decorated label career.