Sarah Cummings is one of the executives helping determine what Canadian audio sounds like in an era where radio, podcasts and streaming stretch the limits of what the medium once was. The key, she maintains, is trust — something increasingly rare in the age of AI. At Bell Media, Cummings oversees radio content strategy for iHeartRadio Canada and Orbyt Media while managing a network of stations, managing household brands, podcasts, creator-led initiatives, podcasts and more. Cummings has spent years pushing Canadian radio beyond traditional broadcasting models, helping position Bell Media as a larger player across modern digital audio and creator-led content. This year, she played a central role in securing Bell Media’s expanded long-term partnership with iHeartMedia, including Canadian representation of iHeartPodcasts. A longtime advocate for Canadian talent development as a member of the FACTOR board and executive committee for Numeris, Cummings continues to shape the direction and development of Canadian music and media.