
Artificial intelligence has become a hot topic in the music industry, and Margaret McGuffin has become one of the key voices ensuring that the technology is implemented fairly and equitably. In her work at Music Publishers Canada, McGuffin works tirelessly to advocate for the publishing sector. That sector is responsible for countless songs heard across streaming platforms, social media, film, television and games. It’s quietly one of the biggest export opportunities for Canadian music. Currently, 82% of the revenue for Canadian independent music publishers comes from foreign sources. That was just 28% two decades ago. Her work has taken her to the House of Commons and the National Summit on Artificial Intelligence and Culture, where she spoke to Canadian politicians and stakeholders to make sure policy reflects the value of Canadian artists’ contributions. For her, that means no text and data mining exception to copyright law, which would allow AI companies to scrape copyrighted music without consent or licensing fees.
