Country music is a hot genre and Joey Moi is at the forefront as a co-founder at Big Loud Records, one of the most influential labels in Nashville. Originally from British Columbia, Moi plays a key role in a roster that includes many notable Canadians, like roster artist Owen Riegling, who recently played his biggest U.S. show at the lauded Grand Ole Opry, as well as MacKenzie Porter, Dallas Smith and TALK. The latter recently signed to Big Loud Rock in the U.S., where Moi serves as president and works with a talented roster including major breakouts HARDY and Dexter and the Moonrocks. As SVP of marketing, Brianne Deslippe is another Canadian playing a crucial global role, leading marketing, digital, creative, media, streaming and international teams. Moi arrived in the label world from his work as blockbuster producer, once an architect of the 2000s heights of Nickelback and now a key figure in the rise of chart juggernaut Morgan Wallen, including 2025’s I’m The Problem, which topped the 2025 year-end Billboard Canadian Albums chart. It’s no wonder Moi was named the No. 1 Billboard Hot 100 producer of the year. Now, he has his sights set on rock, where he first made his name, while Deslippe ensures the label's artists remain red hot.