As CEO of Nettwerk Music Group and through his philanthropic efforts, Terry McBride continues to be one of the most powerful forces behind the development of independent musicians in Canada. His label Nettwerk, the 40-year-old Vancouver label famous for breaking Sarah McLachlan, Barenaked Ladies, Skinny Puppy and other indie success stories, stayed relevant in 2024 with singer Paris Paloma, who boasts 6 million monthly listeners on Spotify and nearly 300 million streams on her single “labour.” Nettwerk also partnered with Music BC’s ARC accelerator program in 2025, giving artists access to its direct-to-streaming and social media benefits, furthering the label’s commitment to fostering sustainable, long-term careers. Along with serving on the Board of Directors for A2IM (the American Association of Independent Music), McBride remains dedicated to creating opportunities for Canadian artists on the global stage. Nettwerk started with a simple mission statement and has kept it up: “Release music we love.”