When it comes to the career of superstar Punjabi musician and actor Diljit Dosanjh, Sonali Singh is there every step of the way – from management to business, A&R to tour managing. Together, they made history this year. Dosanjh’s Dil-Luminati tour was the largest North American tour from a Punjabi music artist, including a reported 215,000 attendees and a gross of more than $27 million USD. That North American leg opened and closed with massive stadium shows in Vancouver and Toronto, with the former becoming the biggest ever Punjabi concert outside of India. While staying involved in every aspect of the performances, Singh and Dosanjh were never afraid to dream big, and it paid off in a big way.

It’s important, she says, to trust your talent and your dreams even when it feels like the world isn’t on your side, to lift each other up to create real change. “Always be true to yourself,” says Singh, the founder and CEO of Ripple Effect Studios. “It’s easy to get caught up in what others think we should be, but our real power comes from being authentic. Your voice, your story, and your vision are what make you unique – don’t be afraid to share them with the world… Together, we’re not just making music – we’re reshaping the entire industry.”