The President of Sony Music Canada has been instrumental in shaping the careers of some of the country’s most successful artists and continues to lead the label with a sharp focus on innovation, artist development and global impact. Over the past year, Carter has overseen a banner period for Canadian artists on Sony — the RCA-signed Tate McRae, whose single “greedy” hit No. 1 on the Billboard Global 200, and Charlotte Cardin (under the Sony Music Canada umbrella through her Montreal label Cult Nation), who charted multiple times in Canada and was named a Global Woman of the Year at Billboard Women in Music 2025. Carter’s leadership has also driven a broader strategic push to champion diverse and genre-expanding Canadian voices, including the signing of Indigenous hip-hop duo Snotty Nose Rez Kids for their first major label release, RED FUTURE, and R&B rising star Tia Wood. The biggest wins, though, came through one of the best-selling artists of all time: Quebec icon Celine Dion, whose comeback while dealing with Stiff Person Syndrome has been nothing short of inspiring. Her performance atop the Eiffel Tower at the 2024 Olympics opening ceremony was one of the musical high points of the year. Carter served as an executive producer of the deeply personal and authentically powerful Prime Video documentary I Am: Céline Dion. "It was a highlight of the year," he says, "and also my career."