Noah “40” Shebib is a Grammy-winning producer, engineer and label executive at OVO Sound, which he co-founded with Drake and Oliver El-Khatib. Known for his minimalist, atmospheric production style, 40 has played a pivotal role in shaping modern hip-hop and R&B. Amid Drake's high-profile beef with Kendrick Lamar — which ultimately led him to sue Universal Music Group — OVO continues to be one of Canada's biggest success stories. This year saw Drake and PARTYNEXTDOOR release $ome $exy $ongs 4 U, which debuted at No. 1 on the Billboard Canadian Albums chart, and the label recently announced the return of the star-studded OVO Fest this year, which remains Toronto's highest-profile music event. As a fierce advocate for artist development and mental health awareness, 40 remains a vital force in the music industry and an advocate for social causes through the Justice Fund, a non-profit organization he co-founded to support communities in conflict with the law through community initiatives and philanthropy. He continues to guide the next generation of Canadian producers through The Remix Project and via his own personal mentorship. Last year, 40 provided pro bono production on Verbathim, the acclaimed album by Nemahsis, after she was dropped from her major label for her advocacy for Palestine. His fingerprints are on culture, from Toronto to the world.