In the past year, Louis Bellevance, Nicolas Racine and Samantha McKinley led BLEUFEU through a landmark year in live entertainment. As VP of Content and Artistic Direction, Bellevance shaped Festival d’Été de Québec (FEQ) with genre-themed nights, spanning hip-hop to country, with 140,000 passes sold and over one million visits across stages. The festival earned the title of event of the year at the 2024 ADISQ Gala, but it's still a hidden gem in Canada bringing top-tier talent of all genres to one of the country's most gargantuan stages each year. In 2024, Post Malone performed for over 100,000 people on the historic Plains of Abraham in one of the summer's biggest shows.

President and CEO Nicolas Racine oversaw the rollout of a 672 square metre curved LED wall on that main stage and also championed BLEUFEU’s “Effet rassembleur” initiative, donating over $175,000 to local organizations tackling social isolation, reinforcing the company’s civic impact. Samantha McKinley, instrumental in strategic development and creative execution, has helped expand BLEUFEU’s immersive programming across events like St-Roch XP and Toboggan, as well as venues such as Imperial Bell and Grizzly Fuzz. Together, the trio continues to position BLEUFEU at the forefront of live music culture in Quebec as well as the country as a whole.