In a culture where streaming plays a major role in music consumption, Mike Lawless has helped position Apple Music as a pipeline for Canadian talent and a liaison for the industry. In his role at the head of Apple Music Canada, Lawless oversees the platform’s editorial, artist partnerships and programming strategy. Initiatives like Up Next Canada spotlight breakthrough artists like Saya Gray and Cameron Whitcomb, while Apple Music Radio has provided global opportunities for artists like Arkells and bbno$. This year, the Canadian team also launched DJ Mix partnerships with festivals like Shambhala Music Festival, Igloofest and more, as well as artists like The Beaches and Murda Beatz. The company has also created bridges with industry organizations like Music Publishers Canada, the CCMA and ADISQ awards, ADVANCE, SOCAN and more.