Michelle Mearns understands that the power of modern audio is in culture, storytelling and audience connection, no matter the platform. At SiriusXM Canada, Mearns oversees music, sports, talk and comedy programming while helping shape how Canadian artists and personalities reach audiences in an increasingly fragmented media landscape. Drawing on leadership roles at Apple Music, Twitter Canada, Facebook Canada and CBC Music, Mearns has helped SiriusXM lean further into original programming and artist-led storytelling. That includes the launch of Everything is Broken with Kevin Drew of Broken Social Scene, which leans into the emotional connection of music. Under her leadership, SiriusXM Canada also won Commercial Platform of the Year at the 2025 Canadian Country Music Association (CCMA) Awards, which reflects the platform’s power in multiple genres and communities — in country, with initiatives like SiriusXM Top of the Country, in South Asian music and culture through the Dhamaka channel, in Indigenous music with The Indigiverse and a home for Black music with Mixtape: North.