Lola Plaku

SVP, IGA Urban Marketing & Strategy

Interscope | Geffen | A&M
Lola Plaku

Next-Gen Advice


“My first piece of advice is to know your worth. The music industry can be tough, but confidence in your abilities is key. Never stop learning, whether it’s about the business side of the industry, the creative process or new technologies. Passion for music is essential, but so is a solid understanding of the business. Develop strong financial and managerial skills to complement your creative instincts. This balance will help you stay ahead and make you a more effective leader and team player. Always believe in yourself and your ideas and don’t be afraid to take risks. Whether it’s signing a new artist, launching a project, applying for a job that seems out of your reach, or changing career paths, this all a part of the journey. Persistence, resilience, and a strong work ethic are key to long-term success.

My second piece of advice is to build a strong network and foster community. Relationships are crucial in the music industry. Network with other professionals, attend industry events and seek out mentors who can guide you. Surround yourself with people who inspire and challenge you. As you grow, reach back and help other women do the same. Mentorship, collaboration and support networks are crucial for breaking down barriers and ensuring more women succeed in the industry.

Lastly, always operate with integrity. The music industry can be cutthroat, but staying true to your values and treating others with respect will build strong relationships and reputation.”

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