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Erik Hoffman / Wayne Zronik / Melissa Bubb-Clarke

Live Nation had another banner year in Canada, with a staggering 3,600 events nationwide over the past year. Erik Hoffman, running national touring and music strategy, masterminded a season that broke records for number of shows at the newly rebranded RBC Amphitheatre (which will soon become a year-round venue) and launched the massive 50,000-seat open-air Rogers Stadium with monumental dates from Oasis, Coldplay and BLACKPINK and a more recent record-breaking run in season two with Bruno Mars. Wayne Zronik supercharged the business side, steering the commercial strategy of that stadium project (which injected a reported $388 million into the GDP) while prepping the expansion of the Drake-partnered History venue into Ottawa this summer. Melissa Bubb-Clarke led revenue growth and worked with the premium sales team to expand the company’s VIP experiences while helping orchestrate the milestone partnership with RBC on the rebranding of its iconic amphitheatre.
