With Kristen Burke at the helm, Warner Music Canada is staying relevant in a transforming industry. As the music industry globalizes, Warner is forging international partnerships and putting resources behind rising movements. In 2024, Burke renewed Warner’s deal with one of Canada’s biggest new stars, Karan Aujla, as well as deepening the label support for Punjabi music. Aujla took home the Juno fan choice award in 2024, completed his first Canadian arena tour and fostered new cross-genre collabs like his Billboard Canadian Hot 100 charting hit “Tell Me” with OneRepublic. Warner Canada’s joint label with Warner India, 91 North Records, is also a growing success, signing powerhouse lyricist Chani Nattan in 2024. Burke has also overseen the launch of ADA Canada, Warner’s independent distribution arm in the country. Signees include major legacy stars like Nickelback and emerging names like Jamie Fine. Producer Intense, who has worked with Aujla, AP Dhillon and Sidhu Moose Wala, also signed with ADA for his Double Up label, which is fostering the next era of Punjabi Canadian stars. ADA has also signed deals with Punjabi artist management and content company EYP Creations, as well as country label MDM Recordings. Andy West is the Executive Vice President and General Manager of Warner Music Canada, and his leadership at ADA has put artists first in terms of revenue streams. Between operational changes and creating connections between artists and their superfans, Burke, West and Warner continue to modernize.