With Secret City Records, Justin West has fostered an enduring indie label brand out of Montreal that reached a modern mileston in 2024, when Patrick Watson's 'Je te laisserai des mots' became the first French-language song in Spotify's Billions Club (one billion streams). Secret City is also the label home for a deep roster of acclaimed Canadian talent, including the first two-time Polaris Prize winner Jeremy Dutcher, increasingly popular contemporary classical composer Alexandra Streliski (who recently played the 80,000-capacity main stage at FEQ in Quebec City) and buzzy indie pop duo Bibi Club. Beyond the label, West is also an advocate for the indie music community, sitting on the boards of indie music licensing company Merlin and the Canadian Independent Music Association, and with Secret City serving as a co-founding member of the Organization for Recorded Culture and Arts (ORCA).