Eric Wong became the president of Warner Music Canada in 2025 after the departure of Kristen Burke. Based primarily in New York, Wong maintains multiple roles on both sides of the border — serving as the president of East West Records US and EVP of recorded music at Warner Music Group, where he oversees global marketing campaigns and A&R efforts. Since his appointment, he has made efforts to consolidate and strengthen the relationship between the Canadian label and its global operations with what the label calls a “results-first culture.” That approach has included a significant reduction in staff alongside an effort to elevate Canadian talent. That shift came with a pair of big promotions for Madelaine Napoleone and Julia Hummel to co-general managers of WMC from their roles in marketing, digital strategy and business development and commercial revenue. The team has had global wins with breakout artists like Jade LeMac and Cameron Whitcomb, as well as Billboard Canadian Albums No. 1s for Zach Bryan, Don Toliver, Hilary Duff and Bruno Mars. There’s been a lot of change at the major label’s Canadian office over the last year, but there are also ambitious plans and a shrewd focus on growth.