Both Canadians based in Nashville, Brianne Deslippe, Senior Vice President of Global Marketing & Strategy, and co-owner/partner Joey Moi, President of A&R and superstar producer, have been pivotal to Big Loud's remarkable achievements over the past year. Deslippe led the global marketing campaign for Morgan Wallen's One Thing At A Time, which topped Billboard’s year-end Canadian Albums chart. She also championed Canadian talents like MacKenzie Porter, whose debut album Nobody's Born With a Broken Heart amassed 83 million global streams in its first week, and Dallas Smith, who launched the imprint Local Hay with Canadian up-and-comer Hailey Benedict. Moi, originally from British Columbia, continued to shape Big Loud's distinctive sound, producing chart-topping hits such as HARDY’s “wait in the truck” featuring Lainey Wilson. At Big Loud, “we scaled our international business rapidly this year with aggressive global marketing efforts, promotional events, creative social and digital campaigns, multiformat radio No. 1s and nearly 250 tour dates and festivals,” Deslippe said in Billboard's Global Power Players.