As other ticketing giants come under public and legal scrutiny, companies like Tixr are broadening their presence in the ticketing and live event space. The American company appointed industry veteran Stéphane McGarry (previously of AudienceView) in 2023 to lead its major Canadian expansion. The company has secured recent signings including Atlantic promoter Sonic Concerts, Hamilton’s Noisemaker Presents, and Montreal’s New City Gas, as well as developing major partnerships: Tixr is powering the 2024 edition of Cowboys Music Festival, the marquee music event of the Calgary Stampede, which is set to host global breakout Tate McRae’s homecoming show in July. The company has also partnered with the Canadian Independent Music Association (CIMA) on their Road Gold Certification Program, which supports Canadian touring acts, demonstrating a commitment to Canadian talent.