Warner Music Canada and Warner Music India came together this past year to launch 91 North Records, a new label aimed at supporting South Asian artists across borders. It’s at the heart of the Punjabi Wave, a global phenomenon with Punjabi-Canadian artists like Karan Aujla leading the way, having huge chart success and selling out arenas. Aujla’s collaborator, producer Ikky, is the Creative Director behind the label, and they’ve already established a strong set of artists that bridge the two countries and cultures, including: Jonita Gandhi, Chani Nattan, AR Paisley and Gminxr. Warner Canada Charlie B is the A&R Director who signed Aujla and Jonita Gandhi, and he's a key player in 91 North. With deep connection to the South Asian community, he's shown a keen eye for spotting talent. We can only expect bigger things in the future. “I want to make sure that once the door opens for Punjabi music worldwide, it will flood the gates,” says Ikky.