Big Loud made some big noise in 2023, with Morgan Wallen’s One Thing At A Time claiming the Album of the Year spot on Billboard’s year-end Canadian Albums chart. SVP Brianne Deslippe, who has helmed the label’s Canadian presence since 2015, spearheaded the global campaign for Wallen during his smash year. Big Loud artists like HARDY and Hailey Whitters are hitting new heights in the Canadian market, while Deslippe is also working to develop Canadian talent, bolstering up-and-coming stars like MacKenzie Porter, whose Big Loud debut garnered 83 million global streams in its first week, and CMA Award-nominated Dallas Smith. Big Loud might be American, but its Canadian roots run deep – Nashville-based co-founder, super-producer and A&R President Joey Moi hails from northeastern B.C. The label’s focus on Canada is paying off, with Big Loud earning the title of Record Company of the Year at the 2023 CCMA Awards.