As country music continues to experience a boom on the charts and the stage, Amy Jeninga and the Canadian Country Music Association are making sure Canadians are part of the conversation. The 2023 CCMA Awards show saw an increase in engagement of 18.42% across broadcast, editorial and social media, as Canadian stars like Jade Eagleson, Tenille Townes, and Josh Ross took home awards. The CCMA supports Canadian development through programs like the Top of the Country competition and Country Music Week, which hosts talent showcases, a songwriters series and more. 2023’s Country Music Week delivered $11.3 million in impact for host city Hamilton, and this year’s edition in Edmonton is sure to be the talk of the town, culminating in the awards ceremony hosted by MacKenzie Porter — Albertan on the verge of a U.S. breakthrough — and American superstar Thomas Rhett.